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Master the Business of Sportsbook Operations

Get full access to structured courses, expert videos, podcasts & webinars, industry insights and practical training designed to show you how tier-1 sportsbooks actually operate.


One Subscription. New expert content every month.
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One Academy, Multiple Cases

How We Create Impact

Big Teams

For large sportsbook organizations, the academy becomes a unifying reference point. It helps standardize knowledge across departments, reduce misalignment between roles, and create a shared operational language that supports clearer decision-making. The result is more consistent execution across teams operating at scale.

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Small Teams

For smaller sportsbook teams, the academy provides visibility across the entire operation. It helps individuals understand how different functions connect, reducing blind spots and improving judgment when resources are limited. This broader perspective supports smarter prioritization and more confident decision-making.

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Individuals

For individuals, the academy offers a way to move beyond siloed knowledge and see the sportsbook as a complete system. It helps develop deeper operational understanding, sharper thinking, and greater confidence in day-to-day decisions. The focus is on knowledge that strengthens professional capability over time.

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The only platform you will ever need!

what is sportsbook academy?

Your Platform for Sportsbook Knowledge

Sportsbook Academy is a subscription based learning platform created for professionals and teams across the iGaming industry.

It brings structured courses, expert videos, podcasts, webinars, industry insights and practical sportsbook training together in one place. Every part of the Academy is built around how sportsbook businesses actually operate.

Whether you are entering the industry, developing beyond your current role or building knowledge across an organisation, Sportsbook Academy gives you a structured way to understand the entire sportsbook operation.

One Platform

Access all courses, training videos, podcasts, webinars, reports and learning resources in one place.

Practical Knowledge

Learn from real Tier-1 sportsbook experience, workflows, decisions and operational challenges.

On-Demand Learning

Follow complete courses or find focused content on the specific topic you need to understand.

Understand The Ecosystem

See how product, trading, risk, marketing, compliance, operations and management influence one another.

Always Growing

Open the Academy regularly for new expert content, specialist knowledge and fresh industry perspectives.

Tom Light

Founder & CEO of FIRST.bet

“After 20 years in iGaming, I built this program to help companies and professionals truly understand how a sportsbook operates.”

Watch Intro

Tom Light is a leading figure in global sports betting, known for building and scaling Tier-1 sportsbook platforms. After playing a key role in SBTech’s growth and its $3.3bn merger with DraftKings, he founded FIRST – Best in Sports, now one of the fastest-scaling sportsbook suppliers globally. With a strong focus on performance, localization, and product innovation, Tom continues to shape how modern sportsbooks are built and operated.

Under his leadership, FIRST has expanded rapidly across regulated markets, supporting operators with high-performance technology and locally tailored solutions. His work reflects a clear focus on practical execution, innovation, and setting new standards for how sportsbook platforms perform at scale.

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What's Inside?

FOUNDATIONS COURSE

GET A GLIMPSE

Featured Modules

Module 7-B

Explaining Handicap & Asian Handicap

Watch Full Video

Module 8-D

Deposit Bonuses

Watch Full Video

Module 12-B

The Cashier System

Watch Full Video
Flexible Pricing

Pick the best plan for you or your business

Monthly

Yearly

1
1
STANDARD

€ 39 99

/ per month
  • Foundations & Masters Courses
  • Access to a Live Sportsbook environment
  • Expert Learning Videos
  • Podcasts, Webinars & Live Sessions
  • Reports & Reading Materials
  • CPD-accredited certificates
  • Content in all available languages
  • New content every month
Select Plan
BUSINESS

€ 29 99

per seat / per month
  • Everything from Standard
  • Dedicated Account Manager
  • Priority Support
  • Employee progress reports
  • Admin / Manager seat
  • First access to new content
  • First access to new features
  • Additional content every month
Select Plan
STANDARD

€ 34 99

/ per month
  • Foundations & Masters Courses
  • Access to a Live Sportsbook environment
  • Expert Learning Videos
  • Podcasts, Webinars & Live Sessions
  • Reports & Reading Materials
  • CPD-accredited certificates
  • Content in all available languages
  • New content every month
Select Plan
BUSINESS

€ 24 99

per seat / per month
  • Everything from Standard
  • Dedicated Account Manager
  • Priority Support
  • Employee progress reports
  • Admin / Manager seat
  • First access to new content
  • First access to new features
  • Additional content every month
Select Plan

Both options include the same complete Sportsbook Academy.
Choose Business access when you need 10+ seats, onboarding support, and employee progress reporting.

Team Training and Corporate Packages

Looking to enroll your entire team? We offer discounted rates for bulk seat purchases and flexible onboarding for companies of any size.

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COMMON QUESTIONS ABOUT SPORTSBOOK ACADEMY

Frequently asked questions

If you still have questions after reviewing this section, you can contact us directly through the form on our Contact page.

Your subscription gives you full access to Sportsbook Academy, including the Foundations and Masters courses, expert videos, podcasts, webinars, live sessions, reports, reading materials and practical sportsbook training.

It also includes all available languages, eligible CPD accredited certificates and new content added while your subscription is active.

Yes. If you are new to sportsbook, the Foundations Course builds your knowledge from the beginning.

Experienced professionals can continue with the Masters Course and specialist content covering more advanced operational, commercial and strategic topics.

Yes. Professionals often develop deep knowledge within one role or department without seeing how the entire sportsbook operation connects.

The Academy helps you understand areas beyond your current responsibilities and see how decisions across product, trading, risk, marketing, compliance and operations influence one another.

Yes. New courses, expert videos, podcasts, webinars, reports and specialist learning materials are included while your subscription is active.

New content is added every month, giving you more knowledge and topics to explore without purchasing them separately.

Yes. Eligible pillar courses include CPD accredited certification.

Complete the relevant course and its required final assessment to receive your certificate. There is no separate certificate fee.

Yes. Company Access is available to organisations with at least 10 accounts at €29.99 per user per month.

It includes the complete Academy, a dedicated account manager, priority support, employee progress reports and first access to new content and platform features.

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